Business Across Cultures: Effective Communication Strategies

Business Across Cultures: Effective Communication Strategies

Learner-centered and self-exploratory in its approach, this task-based oral skills text examines cross-cultural business practices and values. Its highly successful business case approach and methodology ask students to use critical thinking and problem-solving skills to explain their own cultural values. Each of its units includes language-expansion exercises.

Focusing on emails, letters, resumes or job applications, it gives readers an easy system for writing clearly, quickly and easily.  It will also appeal to native English speakers who feel that their written business English needs practice.

Cases (some authentic) present business situations where cross-cultural conflict interferes with the business at hand. Students then explore ways to repair these communication breakdowns.  Each case analysis includes: • Exercises in comprehension and problem solving, discussion/critical thinking, and written reflection • Worldwide business practices • Key business vocabulary and language exercises that introduce idioms and expressions related to the topic